3/17/2024 0 Comments Cost of a big mac in israelIn 1955, Kroc knew that the key to success was through rapid expansion thus, the best way to achieve this was through offering franchises. A franchise is an agreement or license to sell a company’s products exclusively in a particular area, or to operate a business that carries that company’s name. Kroc realized the same successful McDonald’s formula could be exploited throughout the United States and beyond with the use of franchising. It was not until 1955 when Ray Kroc, a salesman from Chicago, became involved in the business that McDonald’s really began to flourish. From modest beginnings, they found a winning formula selling high quality products quickly and low-cost. When the Dick and Mac McDonald opened their first restaurant in San Bernardino, California in 1948, they never could have imagined the extraordinary growth their company would experience.
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